The world's most popular social network has long been plagued by privacy concerns, and experts now fear it might face new ones as a result of its purchase of a facial recognition startup.
Facebook recently acquired Face.com, which has proprietary technology that can identify faces in photos even when conditions in the image are poor, according to a report from
InformationWeek. Facebook says it will use the technology to help users better identify friends and family in the photos they post onto the social network.
The company already has some form of this technology. However, some privacy advocates have said the ability to suggest people to tag in a photo presents a significant privacy concern, the report said. Facebook does allow users to un-tag themselves in photos, but the process has been criticized as being too complicated.
Eduard Goodman, the chief privacy officer for
Identity Theft 911, has some tips on his official blog about how consumers can better protect their information on social networks.
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