The world's most popular social network has been in the news a lot recently because of the privacy issues it may pose for its users, and it seems that these are now affecting the company's perception for consumers.
A recent poll found that about half of Americans now consider Facebook to be a fad, even though more than 40 percent of American adults use the site at least once a week, according to a report from the Associated Press
. Part of this is likely the company's approach to privacy, which about many of the two-thirds of those polled who do not have a good impression of CEO Mark Zuckerberg cited as a major problem.
In all, about 60 percent say they have little to no faith in the company to protect their personal data, and only 13 percent actually trust it to do so, the report said. Another 12 percent say they'd feel safe making a purchase through Facebook.Eduard Goodman
, chief privacy officer for Identity Theft
911, has a blog about the ways in which consumers can increase the protection of their personal data on social networks.
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