The world's largest social network is often embroiled in battles about its privacy policies, and that trend only continued following the announcement of new advertising programs.
Privacy experts are once again hitting out at Facebook's approach to user privacy thanks to the ways in which it recently revealed plans to change advertisers' access to user data, according to a report from the
San Jose Mercury News. Now, it is partnering with an analytics firm to see whether users buy products in the real world after they're advertised through Facebook's targeted ad programs.
This prompted two privacy groups to write to the Federal Trade Commission about the practice, the report said. They argued that the decision violates a settlement reached in 2011 that requires the site to alert users when it shares their information or mandates that it seek their permission when doing so.
Eduard Goodman, chief privacy officer for
Identity Theft 911, often writes about the privacy challenges consumers face when they deal with any social networking site.
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