Despite the larger amount of attention being paid these days to the importance of online privacy, few consumers are actually taking the time to fully protect themselves.
Security company TRUSTe allows the 35 million users of certain popular websites to control their cookie management, but shockingly few do so, according to a report from
Econsultancy. In all, just 1.47 percent of users chose to learn more about their privacy preferences despite being given the option to do so.
Of that group, 8.2 percent chose to view their cookie settings overall, the report said. Nearly 60 percent of those users did not change their settings from the default, and 26.8 percent changed their settings so that their Web browsing resulted in their downloading as few cookies as possible.
Eduard Goodman, the chief privacy officer for
IDentity Theft 911, has a blog about the ways in which consumers may run into privacy issues in the course of their normal daily Web use, and what they can do to increase their protections from these problems.
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